PIM Text Attribute Type
A text attribute is designed to store alpha and numeric data that is generally going to be displayed on multiple lines. An example of a text attribute that may be stored in a PIM is the product's long description. A string attribute differs from a text string attribute in that the string attribute is expected to be shorter whereas the text attribute is expected to be longer and may be multi-line.
A text product attribute refers to a specific attribute or field that allows the inclusion of larger blocks of text or longer-form content within the product data. It is used to capture and store textual information that may exceed the limitations of a standard string attribute.
Text product attributes provide more extensive space for entering descriptive, detailed, or comprehensive textual content related to a product. Here are some key characteristics and use cases of text attributes in a PIM:
Product Descriptions: Text attributes are commonly used to store product descriptions that require more extensive information. This allows for rich and elaborate descriptions that highlight the features, benefits, and unique selling points of a product.
Long-form Specifications: When technical specifications or detailed product information exceed the capacity of a string attribute, a text attribute can be utilized. This allows for the inclusion of lengthy and structured specifications that provide in-depth information about the product.
Product Reviews or Testimonials: Text attributes can be used to capture customer reviews, testimonials, or feedback regarding the product. This helps potential buyers gain insights into the experiences and opinions of others, aiding in their decision-making process.
Product Instructions or Manuals: For complex products that require detailed instructions or user manuals, text attributes can be used to store this content. It allows businesses to provide comprehensive guidance and support to customers.
Additional Product Notes: Text attributes can be employed to store miscellaneous notes or additional information about the product. This can include special handling instructions, compatibility details, warranty information, or any other relevant details that do not fit into predefined fields.
By utilizing text product attributes, businesses can ensure that there is sufficient space to capture and present detailed information about their products. This enables customers to make more informed purchasing decisions and enhances their overall understanding and satisfaction with the product.
 Group Group provides multiple functions in the user interface, brand portals, connected channels, feeds and web sites. In the user interface Group allows attributes to be Grouped together for easy editing and display. The screenshot below demonstrates grouping of attributes with the "Group" Dimensions - Packaging" displayed for editing. All attributes that belong to the group are displayed together. Please refer to the Product Attribute Groups help topic for more information. For information on how groups are used by brand portals refer to the Brand Portals help topic.
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