“We manage 750,000+ SKUs across multiple channels with zero headaches”

The Challenge: Orchestrating Complex Multi-Channel Distribution

RBI Corporation, a distributor with over 250,000 SKUs and multiple sales channels, needed a single source of truth that could be used to drive truly headless eCommerce websites across multiple sales channels. Each sales channel was limited to various product lines and SKU subsets.

RBI Corporation's product data would need to be maintained using automated loads from business systems, and be able to import product fitment and attribute data provided by its suppliers, as well as allow manual editing from the PIM user interface.

The Multi-Layered Complexity

Managing a quarter-million SKUs across different sales channels created unique operational challenges. Each channel—whether retail, wholesale, or dealer-focused—required access to specific product subsets with tailored pricing, availability, and specifications. The traditional approach of maintaining separate databases for each channel was becoming unsustainable.
The company needed a solution that could seamlessly integrate with their existing business systems while providing the flexibility to accommodate supplier data feeds and manual enrichment processes. Most importantly, the system had to deliver this complex data to multiple headless eCommerce platforms in real-time without performance degradation.

The Solution: PIMinto PIM's Advanced Architecture

PIMinto was selected due to its standard features, API speed and functionality, providing exactly what RBI needed without custom development.

"We needed a system that could handle our scale and complexity without breaking a sweat. PIMinto delivered performance where others couldn't."

The Results: Seamless Multi-Channel Excellence

By implementing PIMinto PIM and integrating with their eCommerce sales channels, RBI Corporation effectively leveraged their product data across multiple sales channels leveraging multiple data enrichment paths and providing an enhanced customer experience.

"We transformed from managing multiple disconnected systems to operating one powerful platform that serves all our channels flawlessly."

Operational Transformation Achieved

The implementation delivered comprehensive improvements across RBI's entire distribution ecosystem. Successfully automated data flows from business systems, eliminating manual data entry errors and ensuring SKU information stays current across all 250,000+ products.

Established seamless supplier data integration through visual mapping tools, allowing non-technical staff to manage complex data imports efficiently. Implemented real-time eCommerce integration that serves different SKU subsets to appropriate sales channels without performance impact. Enhanced data enrichment capabilities through intuitive user interfaces, enabling staff to continuously improve product information quality.

Created a scalable architecture that supports RBI's multi-warehouse operations across Virginia, Georgia, and Kentucky while maintaining unified data standards. Delivered fast API performance that powers both retail and wholesale eCommerce platforms simultaneously.

The Strategic Impact

The solution provided RBI with a future-ready platform that scales with their business growth while maintaining the flexibility to adapt to changing market demands. Instead of managing complex integrations across multiple systems, RBI now operates from a single source of truth that efficiently serves all stakeholders. The system's ability to handle automated business system updates, supplier data feeds, and manual enrichment through one unified platform has transformed RBI's operational efficiency while enhancing customer experience across all sales channels.