Products
How to Write SEO Product Descriptions
Bad product copy kills clicks and sales. Want copy that shows up in Google and convinces shoppers? Follow these five steps and turn your catalog into a traffic magnet. Table of Contents...
Mark James
PIM for Catalog Management: The Complete Guide to Scaling Your Product Data in 2026
Your product catalog probably started in a spreadsheet. It worked until you added a second sales channel, a third supplier, and a few hundred more SKUs. Now the spreadsheet has tabs for Shopify, tabs for Amazon, tabs for wholesale — and nobody is sur...
Product Data Feed: What It Is and How It Works
A product data feed sends catalog details to a sales channel in the format that channel expects. When the feed is wrong, good products can vanish from search, ads can show stale prices, and your team gets stuck fixing the same SKU again...
Mark James
Unsought Goods: Types, Examples, and Marketing
When a homeowner faces a flooded basement, they need an emergency sump pump. Until that moment, they likely gave no thought to industrial plumbing components. Marketing education categorizes these as unsought goods. These are products buyers do not p...
Mark James
How to Do Product Feed Optimization
A weak product feed can hide good products, waste ad spend, and trigger channel errors. Product feed optimization fixes the data behind those listings, so each channel gets clear, complete information. W...
Mark James
Single Source of Truth for Product Data, Explained
A single source of truth for product data is a governed, centralized catalog containing the canonical version of each product attribute, identifier, variant relationship, and linked digital asset. Instead of pasting the same specifications into an e-...
Mark James
Multichannel Ecommerce Software: A Practical Guide
Distributing products across multiple online destinations quickly turns into a translation problem. You have to adapt your core product database to fit direct-to-consumer websites, marketplaces, Google Shopping feeds, B2B ordering sites, dealer porta...
Mark James
Beauty And Cosmetics Product Management Guide
A single lipstick formula can exist in many shades, while a daily moisturizer branches into multiple sizes, seasonal packaging variations, and regional markets. Each variation requires a unique identifier, an approved image, a specific availability s...
Mark James
How to Create a Product Catalog
A messy catalog can quietly drain sales. Missing specs break filters, weak titles hide products, and one wrong price can spread across every channel. To create a product catalog that works, build one tru...
Mark James
4367845921614 GTIN Lookup: What It Means
The 4367845921614 GTIN passes the standard GTIN-13 check-digit calculation, but a correct mathematical format alone does not confirm that it is registered or reveal which product it identifies. To verify the identifier, use GS1’s official lookup serv...
Mark James
Best Product Content Management Software Setup
Your catalog can lose sales long before a shopper reaches checkout. A missing attribute, stale image, or wrong channel format can make a product look unreliable. We recommend setting up product content management software as a controlle...
Mark James
How to Bulk Edit Shopify Products Safely
Bulk editing can fix a catalog in an afternoon, or damage thousands of SKUs in minutes. The difference is your method, filter, and review plan. We’ll show you how to bulk edit Shopify products with the n...