Products
What Is a GTIN Number?
A GTIN, or Global Trade Item Number, is a unique number that identifies a predefined product or service that can be priced, ordered, or invoiced at any point in any supply chain. GS1 says that different products require different GTINs, and the brand...
Mark James
4NXF3Z/A GTIN: What This Code Means
The string 4NXF3Z/A violates the strict numeric format required for global trade item numbers because it contains letters and a slash. Retailer records associate the code with a refurbished Apple iPad Pro 11-inch configuration, but the true GTIN for...
Mark James
How to Centralize Product Descriptions and Images
To centralize product descriptions and images, you create one product record for each item and variant in a Product Information Management (PIM) system. Then, you link that record to approved images, videos, documents, and other assets in a Digital A...
Mark James
Digital Shelf Monitoring Tools: What to Track
Your product data appears well-formatted in your source feed, yet the live retailer page still shows a missing image, an incorrect price, and an unavailable offer. This gap between what you publish and what the shopper sees costs brands revenue every...
Mark James
AI Product Descriptions: A Practical How-To
AI generated product descriptions can cut hours from catalog work, but only when the source data is clean. Use the workflow below to turn catalog chaos into useful, accurate content without handing your storefront to a machine....
Mark James
How to Automate Product Data Enrichment
To automate product data enrichment, teams use rules, AI, integrations, and validation to turn incomplete or inconsistent records into accurate, structured, channel-ready information. The process goes beyond prompting an artificial intelligence tool...
Mark James
Handling Complex Product Variations and SKUs
Handling complex product variations and SKUs requires strict product-data modeling rather than simple data entry. Relying on disconnected spreadsheets often exposes structural symptoms, because inconsistent option names multiply across files while du...
Mark James
How to Write SEO Product Descriptions
Bad product copy kills clicks and sales. Want copy that shows up in Google and convinces shoppers? Follow these five steps and turn your catalog into a traffic magnet. Table of Contents...
Mark James
PIM for Catalog Management: The Complete Guide to Scaling Your Product Data in 2026
Your product catalog probably started in a spreadsheet. It worked until you added a second sales channel, a third supplier, and a few hundred more SKUs. Now the spreadsheet has tabs for Shopify, tabs for Amazon, tabs for wholesale — and nobody is sur...
Product Data Feed: What It Is and How It Works
A product data feed sends catalog details to a sales channel in the format that channel expects. When the feed is wrong, good products can vanish from search, ads can show stale prices, and your team gets stuck fixing the same SKU again...
Mark James
Unsought Goods: Types, Examples, and Marketing
When a homeowner faces a flooded basement, they need an emergency sump pump. Until that moment, they likely gave no thought to industrial plumbing components. Marketing education categorizes these as unsought goods. These are products buyers do not p...
Mark James
How to Do Product Feed Optimization
A weak product feed can hide good products, waste ad spend, and trigger channel errors. Product feed optimization fixes the data behind those listings, so each channel gets clear, complete information. W...