PIMinto Brand Portal Services
Brand portal services become essential once you work for an international company and use thousands of brand assets. When these assets are distributed among thousands of people, you need to properly organize them for better efficiency; this is where you may need brand portal services.
For those who have never worked in the product information management industry before, this may sound strange and complicated. Still, when you have an understanding of the product and understand its structure and logic, it’s much easier to operate and resolve the existing problems. Keep reading as we will tell everything about brand portal services, and their importance for business, and explain why using such things will give you a better performance.
A brand portal is a type of online catalog. It provides users with the latest information about the products and helps them stay updated. With such web pages, you will have better data control and a higher security level. At the same time, dealers, users, and external customers have easy access to the needed data due to the user-friendly interface and detailed product information. You can manage the access yourself and message your employees directly.
Key Functionality of a Brand Portal
User-friendly display.
The website you work with should have simple navigation and help users find the information via the search panel.
Consistent brand representation.
When all the information is presented properly, the website proves a strong brand reputation across the product lines.
Accessibility and convenience.
The brand portal provides all-time access to product information, so users can browse and explore whenever they want.
Digital assets distribution.
With the brand portal, you can share media files, guides, manuals, and other assets without limits.
Product sheets and line sheets generation.
Generate product and line sheets for selected products based on the data from the PIM system. With such sheets available, users can explore and compare products with zero obstacles.
Why is a Brand Portal Important for Business?
Listing the core capabilities of the brand portal is good, but what is its real profit? It’s essential for businesses to understand all the advantages and disadvantages of a specific feature before actually using it. When they have enough information, they can understand how to use it to maximize the impact and optimize the workflow. Let’s have a look at the key advantages of using brand portals for businesses.
Saving your time and effort
Dozens of companies and agencies get caught in the chaos of the workflow when they send endless emails to their colleagues to clarify information, receive additional data, etc. Even communication between departments becomes complicated because they always need to find the right person to send data to.
A brand portal is something that will help your business synchronize communication and have a better experience. Why does it happen?
With a brand portal, you create a hub to store manuals, media files, and other essential pieces of data.
You can save pre-approved content assets and unlock access. Manage access so your team members will use it when they need it.
Simplifying the campaign launch
When it comes to launching a new product, the Chief Marketing Officer (CMO) spends a lot of time releasing and managing dozens of details. For example, the task list includes:
Connecting with your partners to ensure the new product matches the guidelines of your brand.
When the collateral designs are ready, you need to send them to distributors, the press, and the sales team.
Control all the processes and ensure they will be finished before the release.
If we imagine all these parts of the plan happening separately, it may be a real nightmare for everyone. Still, when you have brand portals for your brand communications, everything happens in a flash. You can share the information among the departments in minutes, ensuring everyone will receive the right part. Moreover, you can update the information on the web page. When a person enters the brand portal, the updated data immediately shows up.
Controlling the data
It’s much easier to control the data when you have brand portals. You know what information should be sent to a specific department, what points should be clarified according to the current campaign, and so on. Also, you avoid duplications. When you produce multiple versions of a product, you can save the latest one and rely on it later.
Centralized management and decentralized use
With this approach, it’s much easier for brands to manage resources and perform key operations like file approval. Also, when employees need to customize products, they can do it locally and place orders on the same platform.
Who May Need a Brand Portal
The brand portal serves as a valuable resource for departments inside the company and those who engage with it from the outside. At this point, it’s very important to tell about those who need such platforms to fulfill their goals.
Internal employees
Brand portals will benefit everyone involved in company processes, including stakeholders and employees. A portal is a central platform that keeps all the important data in one place.
Distributors and retailers
With access to brand portals, distributors receive the latest promotion information, product details, and other essentials, which helps them distribute effectively and smoothly.
Media (journalists, reporters, etc.)
When media representatives receive immediate access to the latest brand information, it’s much easier to build communication with media and boost your promotion campaign.
Custom Brand Portal CSS
Brand portal customization is impossible without CSS. You can change the CSS of your portal by using various scripts (Google Tag Manager, Facebook Pixel Tags, etc.). Also, when you implement changes, you should consider the following points:
Page Object (header).
Template to be applied.
Scripts. Section to be included in the HTML.
Header script sample.
Scripts for body parts.
Body script sample.
Style CSS changes.
Create a Free Brand Portal in the PIM
Using this hub of your digital assets is pretty simple. This practice not only simplifies the workflow of the whole business but also gives you space for new solutions. You can delegate new tasks to your team members, knowing they won’t struggle because of the duplication of efforts. Still, to make this happen, you have to create a brand portal, which may be problematic if you don’t know who can do it for you. To learn how to create a brand portal, you can refer to the detailed instructions.
In the PIM, you will forget about any issues and successfully implement brand portals in your business. You will cooperate with experienced specialists who understand your needs and know how to make such a web page work.
Whether you are a small business looking for a breakthrough or a large company that wants to optimize its workflow even more, the brand portal is a good decision. On the one hand, you will create an online catalog, but on the other hand, you will have a better experience. You save time and effort, and your business is showing great performance and achieving new milestones.
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