PIMinto Brand Portals
Brand portals are essential for sharing information about your products and for sharing digital assets and media related to your products. The more products and digital assets you have the more essential brand portals are. Providing ease of access to information about your products and to their digital assets is essential for expanding the reach and success of your brand. With PIMinto, brand portals are standard with all paid PIM subscriptions.
For those who have never worked with a product information management software tool like PIMinto, brand portals may sound intimidating and complex. The reality is that brand portals are easy. With a few clicks brand portals can be configured and branded for for specific product lines. The features for distributing digital assets, product comparisons, and product brochures can be easily configured. With brand portals enabled on your PIM it is much easier to disseminate the vast array of information and digital assets related to your products to the people that need it. Keep reading as we will tell you everything you need to know about brand portals and hoe their proper implementation can positively impact you business.
A brand portal is a type of online catalog. Depending on its configuration it can provide your product resellers in your distribution channel the information that they need in order to better represent and sell your products, or with a customer centric brand portal, focus on providing information that customers need for in-depth product details and product comparisons. With brand portal pages, you control what product information and assets that are available and how it is presented. Resellers, dealers, and external customers have easy access to the product assets and information that you make available. You can manage who has access to what and what portal features are available.
Key Functionality of a Brand Portal
User-friendly display.
Easy to access and navigate using product category, search and advance filtering based on product information.
Consistent brand representation.
Brand Portals provide a consistent brand representation through the use of custom style sheets and images that can be applied.
Accessibility and convenience.
The brand portal provides 24/7 access to up to date product information. Users can browse and explore whenever they want.
Digital assets distribution.
With the brand portal, you can share media files, guides, manuals, and other assets without limits.
Product sheets and line sheets generation.
Generate product and line sheets for selected products based on the data from the PIM system allowing users to explore and compare products.
Why is a Brand Portal Important for Business?
Providing product details via spreadsheets and zip files to your resellers and dealers is one method for distributing product related resources. It is often confusing and time consuming. Especially when staff is required to respond to multiple requests for information and media for specific products or product lines. A Tool that allows easy access to product information and digital assets without requiring that staff personally respond to each inquiry allows resellers and dealers self serve access to information they can use to better present your products in the marketplace. Use of appealing product images, videos, brochures and 3D Spinners have a strong performance impact. Brand portals provide easy access to the materials that your resellers and dealers need to positively impact your business.
Saving your time and effort
Attempting to manually respond to every request for marketing materials for the brand, specific product lines and individual products can be daunting and result in hours of lost time preforming repetitive tasks. Using a tool like a brand portal to distribute product media and digital assets is a smart choice.
A brand portal is a tool to automate communications between resellers, retailers, inside an outside sales representative when it comes to product information.
With a brand portal, you create a hub to store manuals, media files, and other essential pieces of data.
You can save pre-approved content assets.
Grant access to team members and other internal or eternal users providing access when they need it.
Simplifying the campaign launch
When it comes to launching a new product, the marketing team spends a lot of time planning and managing the details. This includes:
Generating creatives including product images, videos, product brochures, and other marketing materials, that match the guidelines of your brand.
Distributing these creative and marketing materials to distributors, retailers, the press, and the sales team.
A brand portal is the ultimate resource for the distribution of the marketing materials. Centralizing all digital assets and resource in the PIM using its digital asset management features (DAM) and then granting access to this information via a centralized web site (brand portal) allows the sharing of information easily and centrally. As creatives and marketing materials are updated or modified the up to date assets are automatically made available.
Controlling the data
With brand portals your team can control every aspect of the product data that is presented. Create multiple brand portals for presenting different brands, products, product lines or data. Apply unique rules , branding and styles to each portal. Include any product attributes including attribute and description translations an multi-lingual information. Easily update product data, images, and other digital media store it in one centralized repository. Avoid data duplication and costly mistakes related to sending out incorrect or out of date product information. Decide who gets access to what brand portal.
Centralized management and decentralized use
Centralizing the management of all product's digital assets using the functionality provided by the PIM increases team confidence because they know that the latest product information and the latest up to date digital assets and marketing materials are all published on the brand portal. Likewise, consumers of the product data and marketing materials, digital assets know where they need to go to get the latest materials. Data loss and miss communication all become concerns of a previous time and no longer impact brand and product image or team efficiency.
Who Can Use a Brand Portal
The brand portal serves as a valuable resource for departments inside the company and those who engage with it from the outside. Inside and Outside Sales Teams, Digital Marketers, Dealer Representatives, Dealers, resellers, and other entities that sell your products need brand portals to obtain product information and assets on demand.
Internal employees
Brand portals benefit everyone in the company that needs access to brand and product information. This includes the marketing teams inside and outside sales representatives, product managers, support staff and more.
Distributors and retailers
With access to brand portals, distributors receive the latest product and promotional information, digital assets and creatives. Additionally they can easily compare products to understand your product line better. This aids in representing, selling and marketing of your products and providing the best end consumer experience.
Media (journalists, reporters, etc.)
When media representatives have access to your brand portal, they will have access to the latest brand and product information. They can use these materials when communicating with others about your products or while portraying your products in the media.
Customizing Brand Portals with CSS
Brand portals in our PIM solution are easily customized using CSS and custom graphics. Scripts can be included on the page for custom actions, custom buttons, and for the inclusion of Google Tag Manager or Facebook Pixel Tag elements as well as other customizations. Additional points that you may want to consider when working with brand portal customizations on PIMinto include:
Predefined Brand Portal Templates.
Page Header and Footer CSS and Scripts.
Custom Graphic and Branding Elements displayed in the portal body.
Product Listing specific CSS and Scripts.
Product Detail Page specific CSS and Scripts.
Product Category Presentation specific CSS and Scripts.
Create a Free Brand Portal in the PIM
Using the free brand portal feature that is available with every paid PIM subscription is pretty simple. The brand portals only take a few clicks to implement, can be modified to provide a strong representation of your brand image while simplifying the workflow of your marketing and creative teams. Updating and sharing the latest information with team members and external parties becomes automatic. Problems of lost data, duplication and out of date information become a distant memory.
Whether you are a small business looking to simplify processes and increase the reach of your brand and products, or a large company with tens of thousands of products that relies on centralization and streamlined processes, implementing one or more brand portals is a good decision.
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