Affiliate Marketing

A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where a company rewards affiliates for bringing in customers or visitors through the affiliate's marketing efforts. The affiliate promotes the company's products or services through various channels such as websites, social media, emails, or blogs. When a customer makes a purchase or performs a desired action such as signing up for a newsletter through the affiliate's unique tracking link, the affiliate earns a commission or a predefined reward from the company. This arrangement benefits both parties - the company can reach a wider audience without directly investing in marketing efforts, while the affiliate can earn passive income by promoting products or services that align with their niche or interests. Affiliate marketing is a cost-effective way for companies to increase their sales and brand awareness while allowing individuals or businesses to monetize their online presence. Through proper strategies, affiliates can build a sustainable income stream by developing relationships with companies, crafting compelling promotional content, and continuously optimizing their marketing efforts to drive traffic and conversions.