Click-Through Rate (CTR)

A ratio showing how often people who see your ad or free product listing end up clicking it.

What is Click-Through Rate (CTR)?

Click-Through Rate (CTR) is a metric used in online advertising to measure the proportion of users who click on a specific link, advertisement, or call-to-action compared to the total number of users who view the same content. Essentially, CTR provides insights into the effectiveness of an ad campaign or the relevance of a particular marketing message to its target audience. A high CTR indicates that the content is engaging and compelling to users, resulting in a higher number of clicks. On the other hand, a low CTR suggests that the content may not be resonating with the audience, and adjustments may be needed to improve performance. Marketers often use CTR as a key performance indicator to evaluate the success of their campaigns and make informed decisions about optimizing their strategies. By tracking and analyzing CTR data, businesses can refine their messaging, targeting, and creative elements to drive better results and ultimately achieve their advertising goals.