Conversion Funnel

A term used in e-commerce to describe the journey a consumer takes through an internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

What is Conversion Funnel?

A conversion funnel refers to the path that a user takes through a website or marketing campaign, starting from their initial interaction and ending with the desired action, such as making a purchase or filling out a form. The funnel is divided into stages, representing various steps in the user's journey towards conversion. The top of the funnel is broad, capturing a larger audience, while the bottom is narrower as it filters out less interested users. By understanding how users move through each stage of the funnel, businesses can optimize their marketing strategies and website design to improve conversion rates. This involves analyzing user behavior, identifying any potential roadblocks or drop-off points, and making necessary improvements to enhance the overall user experience. Ultimately, a well-optimized conversion funnel can lead to increased conversions, improved customer acquisition, and higher ROI for businesses.