Lean Startup

A methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable.

What is Lean Startup?

Lean Startup is a methodology focused on creating and managing startups efficiently by prioritizing experimentation and customer feedback. It emphasizes rapid iteration, learning from failures, and adapting quickly to market changes. The core concept involves building a minimum viable product (MVP) to test assumptions and gather data to validate ideas for business growth. By using validated learning techniques, startups can make data-driven decisions and pivot or persevere based on feedback. The process involves continuous innovation and customer engagement, leading to more sustainable and successful businesses. Lean Startup encourages a lean approach, aiming to minimize waste and maximize efficiency by focusing on creating value for customers. By applying Lean Startup principles, entrepreneurs can reduce risks, improve decision-making, and increase the chances of building a scalable business model. Ultimately, Lean Startup is about optimizing resources, validating ideas, and creating products that address genuine market needs.