Lookalike Audience

A way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.

What is Lookalike Audience?

A Lookalike Audience is a targeting tool used in digital advertising that helps businesses reach new potential customers who share similar characteristics with their existing customer base. By leveraging data from existing customer profiles, such as demographics, interests, behaviors, and purchase history, a Lookalike Audience algorithm identifies patterns and commonalities among these customers. This algorithm then generates a new audience segment that closely resembles the original customer group, but consists of individuals who have not interacted with the business before. Marketers can then target this Lookalike Audience with tailored ads or content, increasing the chances of acquiring new customers who are likely to be interested in their products or services. Lookalike Audiences are a powerful tool for expanding reach and driving conversions in digital advertising campaigns, as they enable businesses to connect with potential customers who exhibit similar traits and behaviors to their existing loyal customers. By leveraging this tool effectively, businesses can optimize their marketing efforts and generate positive results by tapping into new, relevant audience segments.