Pay-Per-Click (PPC)

An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked on by a user. This method allows businesses to reach their target audience by displaying ads on search engine results pages or on websites. PPC campaigns are typically managed through platforms such as Google Ads, where advertisers bid on relevant keywords to have their ads displayed to users searching for those terms. The ads are usually displayed prominently on search engine results pages, making them more visible to users. The cost of each click can vary depending on factors such as the competitiveness of keywords and the quality of the ad campaign. PPC is a cost-effective way for businesses to drive traffic to their websites and increase conversions. By tracking metrics such as click-through rates and conversion rates, advertisers can optimize their campaigns to improve performance and achieve their marketing goals.