Retargeting

Online advertising that is done by targeting users who have previously visited the advertiser's website.

What is Retargeting?

Retargeting is a digital marketing strategy that involves targeting users who have previously interacted with a brand's website or content but did not make a purchase or take a specific action. This technique utilizes cookies to track users' online behavior and then displays specific ads to them as they browse the internet. By showing personalized ads tailored to users' interests or past interactions, retargeting aims to re-engage these potential customers and encourage them to return to the website to complete a desired action, such as making a purchase. This form of targeted advertising is effective in reminding users about products or services they have shown interest in, keeping the brand top of mind, and guiding them towards conversion. Retargeting campaigns can be set up based on various criteria, such as specific pages visited, products viewed, or actions taken on the website. Overall, retargeting is a valuable tool for increasing brand visibility, driving conversions, and maximizing the effectiveness of digital marketing efforts.