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Why do we need a product catalog?

Author name: Anton Koroid

In today's fast-paced and highly competitive business landscape, having a compelling product catalog is essential for success. A product catalog is a comprehensive tool that showcases offers, provides essential information product details, and serves various stakeholders within your organization and beyond. In the following article, we will delve into the significance of a product catalog, who benefits from it, reasons to create one, how to improve it, and why choosing the right approach matters.


product catalog is marketing content that lists and details a brand's key products or services. The product catalog can be presented in both physical and digital form. Companies distribute these catalogs through a network of sales representatives or directly to customers through mail, email, or other in-person and digital means. Catalog descriptions most often include product features, sizes, prices, options, availability, and reviews.

  • Short Description. A brief overview of the product's key features and benefits.

  • Product Attributes. Detailed specifications, such as material, color, size, etc.

  • Product Dimensions. Measurements to help customers understand the size and fit.

  • Functions. Information on how the product works or its intended use.

  • Images. High-quality visuals showcasing the product from various angles.

  • Care Instructions. Guidelines on how to use, clean, and maintain the product.

  • Certificates. Any certifications or quality assurance documents, like ISO 9001.

  • Security Recommendations. Safety guidelines or precautions, if applicable.

  • Call-to-Action (CTA). Encouragement for customers to make a purchase.

  • Price. The product's cost, including any discounts or special offers.

  • Customer Reviews. Feedback and ratings from previous buyers.

Who will it be useful to?

The key users of product catalogs are primarily customers and marketers who promote a product or service. Catalogs assist customers in making purchase decisions by helping them understand all the brand's offerings. Product catalogs can be compared with competing solutions during the consideration stage of the buyer's journey.

Marketing specialists use product catalogs to attract an audience and disseminate information about new products. Marketers can also utilize product catalogs at events to conduct demonstrations or showcase their offerings.

Among other users of product catalogs, it is worth highlighting sales representatives. They can use product catalogs to provide customers with in-depth product information, aiding in more informed purchasing decisions. It is also widely used by marketing teams. Product catalogs serve as valuable tools for promoting products to customers through various marketing channels.

Growth and development specialists use product catalogs to attract new audiences and distribute critical information about offerings. Catalogs assist in tracking essential information such as product sizes and inventory requirements for store or warehouse personnel. External stakeholders such as business partners or investors may use product catalogs to gain insights into the company's offerings and potential investments.

Should you create one?

There are lots of reasons to create and intensively use a product catalog. A catalog acts as a consumer-facing source of truth for all product-related details, making it easier to manage and update information. Catalogs can be tailored to suit your brand's unique style, allowing for consistent visual branding. With digital catalogs, updates can be made swiftly, ensuring that customers always have access to the latest information. 

High-quality images make products more appealing and increase the likelihood of attracting customers. Easy navigation and organized information enhance the customer's overall shopping experience. Consistency in visual branding elements helps reinforce your brand identity and recognition. Customers can quickly access product information, expediting their decision-making process.

Physical catalogs can be a powerful tool for generating sales even when customers are not online. Sales professionals can effectively use catalogs to educate customers and close deals. Detailed product information increases the likelihood of conversion, turning potential customers into buyers. Catalogs can be updated to highlight new arrivals, promotions, or limited-time offers. External stakeholders can gain a comprehensive understanding of your company's offerings.

Customers often turn to catalogs for inspiration and information before making purchasing decisions. Tangible catalogs provide a sensory experience that digital channels cannot replicate. They serve as a bridge between online and offline shopping experiences.

Studies show that physical catalogs evoke strong, positive emotions and associations, leading to increased engagement. Catalogs bridge the gap between the physical and digital worlds. They seamlessly integrate with online shopping and provide a holistic brand experience. Catalogs evoke strong, positive emotions and associations. Customers often associate catalogs with relaxation and enjoyment.

How to improve?

It's clear that a product catalog cannot remain a static element of business, especially in the realm of e-commerce. The provided information must be up-to-date and of high quality to enhance customer trust. Customer-oriented tags and categories will provide extensive opportunities for browsing and intelligent searching.

Cataloging simplifies additional and cross-selling of related products and also opens access to alternative products when the desired item is not in stock. Personalization, as well as cloned and localized versions of the catalog, can be excellent tools for boosting sales. This way, the product catalog will align with the requirements of each sales channel, helping to expand coverage. Let's take a closer look at some methods to improve the product catalog.

  • Applying best e-commerce practices. Utilize industry standards and follow proven practices for managing catalog data effectively.

  • Assessing the relevance & reliability of product data. Ensure that the information in the catalog is accurate, up-to-date, and relevant to your target audience.

  • Specifying attributes and creating clear categories. Organize the catalog logically with well-defined categories and attributes, making it easy for customers to find what they need.

  • Considering the multiple uses of physical & digital catalogs. Explore both print and digital formats to cater to diverse customer preferences.

  • Using personalization. Leverage customer data to personalize the catalog experience, suggesting products tailored to individual preferences.

Best way to start?

Finally, we should identify the best way to improve, support, and develop a product catalog. Utilizing a robust product information management (PIM) platform can streamline product management and make it easier to maintain and update product information. PIM Solutions like PIMInto PIM provide branded product portals as a standard feature with a basic PIM SaaS subscription. These branded product portals act as digital online catalogs and can be set up in a few minutes. Additionally, the product data stored in the PIM system can be leveraged to generate physical print catalogs.

PIMinto provides for the full product catalog lifecycle management to enhance customer interaction. The system allows the automatic maintenance of previous product information versions and the ability to roll back to previous versions if necessary.

The PIMinto user interface enables the tracking of current and previous product details, minimizing human error and data loss risks. The capability to review and roll back data changes made by team members with varying access levels ensures data integrity and quality.


In a digital age where information is abundant, a well-crafted product catalog remains a valuable tool for businesses. It centralizes product information, improves the user experience, shortens sales cycles, influences purchasing decisions and can be created in minutes.

By continually assessing and improving your catalog, you can stay ahead in the competitive market, attract customers, and bridge the gap between your physical and digital presence. Embrace the power of the product catalog, and you'll find it to be an indispensable asset for your business

Modified on: 09/20/2023