Product Experience Management (PXM): Everything You Need to Know
Providing a great product experience to clients is not an option; it’s a vital factor in making your brand stand out and helping you enhance customer loyalty. When we talk about creating and distributing entertaining product content to customers, t
What is Industrial Marketing? A Comprehensive Introduction
If we search for industrial marketing, Google will show us a definition similar to B2B (business-to-business) marketing. Still, the real definition is more specific. The idea of industrial marketing is to emphasize product quality and the efforts of
PIM vs MDM What is the Difference
Since the amount of information in the digital world has expanded, there is always a need to search for effective methods of managing information. At the same time, the quality of the customer experience should remain high. Balancing these two points
Top 10 Best Online Fashion Marketplaces to Sell On
The E-commerce fashion industry is changing, and everyone is excited about how it will look in 2024. Brands want to discover the upcoming trends first and take advantage to maximize sales. Why are marketplaces so popular? Well, they bring colossal in
What is Digital Asset Management (DAM)? Full Guide.
Initially, digital asset management software, which quickly became known as DAM, focused on basic file storage functions. However, as the digital economy has exploded very fast, while the pace of digital content creation and distribution has increa
Multichannel vs Omnichannel: Navigating the Future of E-commerce Marketing
Superficial verbal associations suggest that omnichannel retail sounds much cooler and more mysterious than multichannel. Nowadays, it is also a much more fashionable term. It is a subject of lively discussion among marketers, IT managers who widel
How To Write Product Descriptions. Best Examples
In the digital age, where online shopping has become the norm, writing effective product descriptions is essential for businesses looking to attract and engage customers. Your product description serves as a virtual salesperson, guiding potential b
The power of product sheets
Use Product Sheets to Boost Sales In today’s fast-paced business world, providing concise and comprehensive information about products is crucial for success. One powerful tool that plays a pivotal role in this process is the product sheet.
Omnichannel analytics for e-commerce
Omnichannel analytics for e-commerce. Maximizing output and success In today’s rapidly evolving e-commerce landscape, staying ahead of the competition requires more than just an online presence. It demands a comprehensive understanding of
Why do we need a product catalog?
In today's fast-paced and highly competitive business landscape, having a compelling product catalog is essential for success. A product catalog is a comprehensive tool that showcases offers, provides essential information product details, and se
Category Specific Product Attribute Filtering in eCommerce
Customers often find themselves overwhelmed by the sheer volume and variety of products offered on eCommerce platroms.The total eCommerce revenue worldwide in 2022 was over 3.32 trillion. For price competative online marketers, the key to g
