Mark James
Mark James is an IT professional with extensive experience in Computer hardware and software systems. Over his 30 year career, he has held senior design architect roles for sofware utilized in large-scale Manufacturing and Distribution. His areas of expertise include, production, accounting, asset and inventory management with a strong focus on computer to computer communications and automation including eCommerce.
Mark James has a strong understanding of how products and product data impacts eCommerce, the supply chain and sales channels. Mark James' expertise across various it roles provides him with a unique perspective that he shares in order for you to maximize your growth, revenue and customer satisfaction.
Articles
Optimizing Your Distribution Channel for Increased Sales
Have you ever wondered what is a distribution channel? This is how your favorite soda makes its journey from a distant factory to the fridge in your local store. The distribution channel connects producers and consumers across the globe. Jus
Mark James
What Does It Mean to Normalize Data? A Comprehensive Guide
What does it mean to normalize data, isn't an abstract theory. It is a practical necessity used to make sense out of chaotic mountains of raw data. By understanding the significance of data normalization, you'll be equipped to make data-driven
Mark James
Understanding eCommerce: What is a GTIN Number?
Have you ever wondered what is a GTIN Number, and why it's such an essential part of our everyday shopping experience? Like the DNA sequence in living organisms, this unique identifier serves as the genetic code for products worldwide. It helps disti
Mark James
What is Product Marketing? A Guide to Boosting Sales
Ever wonder what is product marketing? and why some products fly off the shelves while others that appear superior collect dust? Oftentimes, the success of a product relies on its marketing. How it works, in essence: a product marketing manager and t
Mark James
Boosting eCommerce: Product Information Management Software
Product Information Management Software, or PIM for short, is like that tireless librarian who knows where every book belongs in an enormous library. But what happens when the librarian needs help managing all the books because there are simply too m
Mark James
What is a SKU? A Comprehensive Guide for Retail Success
If you ask what is a sku? The answer is that a SKUs is a secret code assigned to a product by retailers. This number helps them keep track of their inventory and manage sales trends. A SKU identifies product details about each product, right down to
Mark James
Product Development Life Cycle: Your Path to Success
Have you ever been to an amusement park and seen a glass blower creating collectible spun glass figurines? It's mesmerizing, isn't it? The process is not so different from the Product development life cycle. You start with an idea that is raw and
Mark James
Driving eCommerce Growth: A Comprehensive Guide to PIM
Lost in a maze of product attributes, data, digital assets, and marketing jargon? Not sure how to manage your product catalog? Fear not! PIM is here to be your guide through this overwhelming labyrinth of information. No longer are you stumbling t
Mark James
PIM System Speed: A Comprehensive Guide to Enhancing Product Information Management
In today's fast-paced digital landscape, speed is not just a luxury but a necessity, especially when it comes to SaaS Product Information Management (PIM) systems. These platforms serve as the backbone for managing your product data, from basic d
Mark James
Product Information Management (PIM) System: A Comprehensive Guide
What is a Product Information Management (PIM) System? A Product Information Management (PIM) system is a business application designed to manage all the product information and attributes required to market and sell products through various distr
Mark James
Debunking Myths: The Modern PIM System Strengths
There's no shortage of opinions and assessments when reviewing Product Information Management (PIM) systems limitations. Maria Lisac-Ramirez presents one such perspective in her article "4 Common PIM Challenges." While Lisac-Ramirez hig
Mark James
5 Key Use Cases for Implementing a PIM
A Product Information Management (PIM) System serves as a single, unified source of information for all your products. It can collect, manage, and distribute product data across different channels, resulting in streamlined operations, enhanced effici
Mark James
PIMS for eCommerce: A Comprehensive Guide
What is a PIM? Product Information Management System (PIM) is a technological solution designed to collect, manage, enrich, and distribute product information across various sales channels. In eCommerce, a PIM system plays a crucial role in ensuri
Mark James
Category Specific Product Attribute Filtering in eCommerce
Customers often find themselves overwhelmed by the sheer volume and variety of products offered on eCommerce platroms.The total eCommerce revenue worldwide in 2022 was over 3.32 trillion. For price competative online marketers, the key to g
Mark James
Why eCommerce is better with PIM.
Introduction Brief explanation of eCommerce and its importance in today's digital age Ecommerce, also known as electronic commerce or internet commerce, is the act of buying or selling goods and services over the internet. The concept of ecomme
Mark James
Top 10 mistakes when implementing a PIM for eCommerce.
Introduction. Product Information Management Systems (PIM) are crucial tools in the world of eCommerce. They serve as a centralized platform for managing all the data, content, and other information related to a company's products. What is
Mark James
Introduction to PIM and PCM
A brief explanation of what a PIM (Product Information Management) and a PCM (Product Content Management) are and their roles in e-commerce and product management. Understanding PIM and PCM Product Information Management (PIM) and Product Conte
Mark James
Defining Product Attributes in a PIM
Introduction Definition of Product Attributes Importance of Product Attributes in PIM Understanding Product Attributes Types of Product Attributes: Tangible vs. Intangible Difference between Features and Benefit
Mark James
Implementing a PIM: Detailed Steps
Implementing product information management becomes a #1 question for those who want to use these solutions for better performance and better control over the system. PIM also becomes crucial for creating e-catalogs and making the Ecommecre content d