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Unsought Goods: Types, Examples, and Marketing
When a homeowner faces a flooded basement, they need an emergency sump pump. Until that moment, they likely gave no thought to industrial plumbing components. Marketing education categorizes these as unsought goods. These are products buyers do not p...
Mark James
How to Do Product Feed Optimization
A weak product feed can hide good products, waste ad spend, and trigger channel errors. Product feed optimization fixes the data behind those listings, so each channel gets clear, complete information. W...
Mark James
Single Source of Truth for Product Data, Explained
A single source of truth for product data is a governed, centralized catalog containing the canonical version of each product attribute, identifier, variant relationship, and linked digital asset. Instead of pasting the same specifications into an e-...
Mark James
How to Create a Product Catalog
A messy catalog can quietly drain sales. Missing specs break filters, weak titles hide products, and one wrong price can spread across every channel. To create a product catalog that works, build one tru...
Mark James
Sharing Digital Assets With External Partners: A Better Workflow
Sharing digital assets with external partners requires more than a fast file transfer. The process involves complex product-content governance that spans inventory relationships, approved versions, usage rights, and partner-specific visibility. A cha...
Mark James
Best PIM Software in 2026: Top 10 Product Information Management Software
Product Information Management (PIM) software helps businesses manage product data efficiently. Whether you’re a small business or a global enterprise, the right PIM system can boost your productivity and improve your customer experience. In this gui...
What Do `/api/topom/group/info` and `productauth` Mean in Codis?
The combined network query "/api/topom/group/info" "productauth" refers to Codis’s Topom dashboard and cluster-management layer, rather than a product information management API. When server logs or diagnostic traces reveal this exact string, you mig...
Mark James
Best Catalog Management Software: 6 Top Picks
Most catalog management software promises one source of truth. Here are six named options, with PIMInto first, plus the best fit and the trade-off for each. Table of Contents...
Mark James
Akeneo Enterprise Pricing: Costs, Tiers, And Quotes
Akeneo enterprise pricing does not have one fixed public rate card. The current Product Cloud structure combines a public starting point with quote-based higher tiers, so you need to separate third-party benchmarks from the vendor's own comparison pa...
Mark James
4367845921614 GTIN Lookup: What It Means
The 4367845921614 GTIN passes the standard GTIN-13 check-digit calculation, but a correct mathematical format alone does not confirm that it is registered or reveal which product it identifies. To verify the identifier, use GS1’s official lookup serv...
Mark James
PIM: Product Information Management Explained
Managing 5,000 SKUs across scattered spreadsheets inevitably leads to duplicate entries, conflicting specifications, and stale inventory data. Product Information Management, or PIM, solves this by collecting, organizing, enriching, and distributing...
Mark James
Product Information Management Platform Guide
Managing product data across multiple storefronts usually means copying descriptions between endless spreadsheets. A product information management platform solves this by collecting, modeling, enriching, and distributing the exact data your customer...