What is Industrial Marketing? A Comprehensive Introduction
If we search for industrial marketing, Google will show us a definition similar to B2B (business-to-business) marketing. Still, the real definition is more specific. The idea of industrial marketing is to emphasize product quality and the efforts of
Why do You Need to Integrate PIM for Shopify?
Product information management (PIM) is considered a game-changer for those who sell goods and services on Shopify. Managing product data manually may be a nightmare for business owners. To speed up the process and reduce mistakes, they look for effi
PIM vs DAM: What is the Difference
When you sell goods and services across multiple channels, you always have to deal with large amounts of data. Retailers, marketers, retailers, and other individuals who are somehow involved in the process receive information, create or change it, an
What Is a Product Line Sheet?
For wholesale business, product line sheet is one of the most essential tools. Its main purpose is product presentation. With a proper product line sheet, you may convince clients to purchase your products. In previous years, line sheets for products
PIM vs ERP vs MDM: Complete System Comparison Guide
Choosing the right software platform to manage your business information is a significant decision. With all the different platform acronyms, PIM, ERP, MDM, it is easy to end up bewildered. These tools may seem similar, but the true role they play in
Top 10 Best Online Fashion Marketplaces to Sell On
The E-commerce fashion industry is changing, and everyone is excited about how it will look in 2024. Brands want to discover the upcoming trends first and take advantage to maximize sales. Why are marketplaces so popular? Well, they bring colossal in
Top 8 Best Practices Product Information Management
The effectiveness of product information management significantly affects the company’s work capacity. The more effectively the company manages information between the teams, the more effectively these teams work. Such practice becomes necessary du
What is Digital Asset Management (DAM)? Full Guide.
Picture this: Your marketing team just received an urgent request from the sales department. They need the latest product images, brand guidelines, and campaign materials for a presentation tomorrow morning. But here's the problem — those assets ar
Optimizing Your Distribution Channel for Increased Sales
Have you ever wondered what is a distribution channel? This is how your favorite soda makes its journey from a distant factory to the fridge in your local store. The distribution channel connects producers and consumers across the globe. Jus
What Does It Mean to Normalize Data? A Comprehensive Guide
What does it mean to normalize data, isn't an abstract theory. It is a practical necessity used to make sense out of chaotic mountains of raw data. By understanding the significance of data normalization, you'll be equipped to make data-driven
Understanding eCommerce: What is a GTIN Number?
Have you ever wondered what is a GTIN Number, and why it's such an essential part of our everyday shopping experience? Like the DNA sequence in living organisms, this unique identifier serves as the genetic code for products worldwide. It helps disti
Boosting eCommerce: Product Information Management Software
Product Information Management Software, or PIM for short, is like that tireless librarian who knows where every book belongs in an enormous library. But what happens when the librarian needs help managing all the books because there are simply too m