Top 8 Best Practices Product Information Management
The effectiveness of product information management significantly affects the company’s work capacity. The more effectively the company manages information between the teams, the more effectively these teams work. Such practice becomes necessary du
What is Digital Asset Management (DAM)? Full Guide.
Picture this: Your marketing team just received an urgent request from the sales department. They need the latest product images, brand guidelines, and campaign materials for a presentation tomorrow morning. But here's the problem — those assets ar
Multichannel vs Omnichannel: Navigating the Future of E-commerce Marketing
Superficial verbal associations suggest that omnichannel retail sounds much cooler and more mysterious than multichannel. Nowadays, it is also a much more fashionable term. It is a subject of lively discussion among marketers, IT managers who widel
Challenges in E-commerce Catalog Management
According to a recent report from Amsterdam University, Western Europe remains the leader in the share of B2C e-commerce in Europe. In the countries of the region, e-commerce has a significant impact on the GDP of the area, with the industry's co
Optimizing Your Distribution Channel for Increased Sales
Have you ever wondered what is a distribution channel? This is how your favorite soda makes its journey from a distant factory to the fridge in your local store. The distribution channel connects producers and consumers across the globe. Jus
What Does It Mean to Normalize Data? A Comprehensive Guide
What does it mean to normalize data, isn't an abstract theory. It is a practical necessity used to make sense out of chaotic mountains of raw data. By understanding the significance of data normalization, you'll be equipped to make data-driven
Understanding eCommerce: What is a GTIN Number?
Have you ever wondered what is a GTIN Number, and why it's such an essential part of our everyday shopping experience? Like the DNA sequence in living organisms, this unique identifier serves as the genetic code for products worldwide. It helps disti
What is Product Marketing? A Guide to Boosting Sales
Ever wonder what is product marketing? and why some products fly off the shelves while others that appear superior collect dust? Oftentimes, the success of a product relies on its marketing. How it works, in essence: a product marketing manager and t
Boosting eCommerce: Product Information Management Software
Product Information Management Software, or PIM for short, is like that tireless librarian who knows where every book belongs in an enormous library. But what happens when the librarian needs help managing all the books because there are simply too m
What is a SKU? A Comprehensive Guide for Retail Success
Warehouse. 2 A.M. Customer wants a red hoodie, medium size. You're digging through boxes like an archaeologist hunting treasure. Every retailer knows this nightmare. SKU numbers end it. Twenty years in retail taught me this: SKUs separate winners
Product Development Life Cycle: Your Path to Success
Have you ever been to an amusement park and seen a glass blower creating collectible spun glass figurines? It's mesmerizing, isn't it? The process is not so different from the Product development life cycle. You start with an idea that is raw and
The Importance of E-commerce Catalog Management
Efficient catalog management plays a pivotal role in enhancing the customer’s e-commerce experiences, driving sales, and staying ahead of the competition. Whether you're a seasoned e-commerce giant or just starting your digital retail journ