Examples of Multichannel Marketing Done Right: 5 Campaigns to Watch in 2025
Marketing is constantly evolving, and in 2025, the brands getting it right are the ones showing up where their customers are, consistently and clearly. That kind of coordinated presence across multiple touchpoints is what defines effective multichann
What is Recommerce: Benefits, Difference & Examples
More and more, buyers are seeking alternative ways to acquire high-quality goods at discounted prices. This is pushing the rapid growth of recommerce, a business model that extends the product life cycle for suppliers and provides flexible, cheaper p
How to Market Unsought Products: Strategies & Definition
Marketing unsought products can be a daunting task. But, with the right strategies, even the most obscure products can gain traction. In this article, we’ll explore the unsought product definition, identify strategies to generate interest, and disc
What Is Multichannel Retailing?
Multichannel retailing is the practice of using multiple sales channels to reach and engage customers. Understanding how the strategy works is key for expanding your business onto new platforms. In this article, we'll explore the benefits, challenges
What Is Stock Rotation: The Ultimate Guide
Inventory management is an integral part of a successful product-based business. That said, maintaining sound inventory management doesn’t come without challenges. One of the most common obstacles facing companies across industries is determining h
Product Experience Management (PXM): Everything You Need to Know
Providing a great product experience to clients is not an option; it’s a vital factor in making your brand stand out and helping you enhance customer loyalty. When we talk about creating and distributing entertaining product content to customers, t
What is Industrial Marketing? A Comprehensive Introduction
If we search for industrial marketing, Google will show us a definition similar to B2B (business-to-business) marketing. Still, the real definition is more specific. The idea of industrial marketing is to emphasize product quality and the efforts of
PIM vs MDM What is the Difference
Since the amount of information in the digital world has expanded, there is always a need to search for effective methods of managing information. At the same time, the quality of the customer experience should remain high. Balancing these two points
Top 10 Best Online Fashion Marketplaces to Sell On
The E-commerce fashion industry is changing, and everyone is excited about how it will look in 2024. Brands want to discover the upcoming trends first and take advantage to maximize sales. Why are marketplaces so popular? Well, they bring colossal in
What is Digital Asset Management (DAM)? Full Guide.
Picture this: Your marketing team just received an urgent request from the sales department. They need the latest product images, brand guidelines, and campaign materials for a presentation tomorrow morning. But here's the problem — those assets ar
Multichannel vs Omnichannel: Navigating the Future of E-commerce Marketing
Superficial verbal associations suggest that omnichannel retail sounds much cooler and more mysterious than multichannel. Nowadays, it is also a much more fashionable term. It is a subject of lively discussion among marketers, IT managers who widel
How To Write Product Descriptions. Best Examples
In the digital age, where online shopping has become the norm, writing effective product descriptions is essential for businesses looking to attract and engage customers. Your product description serves as a virtual salesperson, guiding potential b